Culture. Design.

Design Culture. | #StapleConcretehttp://vimeo.com/105606212

[vimeo 105606212]

To bring the aptly named “Staple Concrete” to life, Jeff Ng—a longtime Shack Fan and passionate foodie—teamed up with Shake Shack’s culinary director Mark Rosati. The two creative masterminds worked together in the DUMBO Shack’s kitchen to develop a flavor profile and aesthetic that was an authentic representation of Jeff’s streetwear label Staple Pigeon. The limited edition Staple Concrete features rich and creamy vanilla frozen custard blended with seasonal raspberry jam and chunks of black sesame glazed cake doughnut specially made by NYC’s own Doughnut Plant.

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