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P L A Y Culture. | @MikeWillMadeIt with @RBMA (Lecture)

Mike WiLL Made-It’s unmistakable producer tag has graced some of pop and southern rap’s most ubiquitous hits in recent years. The Atlanta-born Michael Williams’ journey began with a gift from his father, a Korg ES-1 sampler, followed by his first break: producing for hometown hero Gucci Mane. Since then, he’s founded the EarsDrummers Entertainment company, home to rappers and producers, and helped maintain Atlanta’s status as the unquestioned epicentre of modern day hip-hop.

While he’s capable of impeccable rap-pop work as demonstrated on Beyoncé’s “Formation,” he saves his weirdest, most adventurous work, for crossover wunderkinds like Miley Cyrus and Rae Sremmurd with whom he executive produced Bangerz, SremmLife and SremmLife 2. The incomparable producer talked about all of this and more during his lecture at the 2016 Red Bull Music Academy.

TOPICS
08:03 – First beat
15:11 – Meeting Gucci Mane
27:40 – Magic City
50:32 – Working with Miley Cyrus
1:18:52 – Rae Sremmurd
1:32:02 – The making of Beyonce’s “Formation”

MUSIC
21:56 – Gucci Mane – “Star Status Freestyle” http://www.youtube.com/watch?v=lnq3dW…
45:31 – Meek Mill feat. Rick Ross – “Tupac Back” http://www.youtube.com/watch?v=m5spMj…
52:15 – Miley Cyrus – “We Can’t Stop” http://www.youtube.com/watch?v=LrUvu1…
1:06:32 – Gucci Mane – “First Day Out the Feds” https://www.youtube.com/watch?v=i9kJJ…
1:07:43 – Gucci Mane – “Waybach” http://www.youtube.com/watch?v=Eu13Mm…
1:07:51 – Gucci Mane – “Richest N**** In the Room” http://www.youtube.com/watch?v=NjuaJz…
1:18:11 – Rae Sremmurd feat. Gucci Mane – “Black Beatles” http://www.youtube.com/watch?v=b8m9zh…
1:31:24 – Beyonce – “Formation” http://www.youtube.com/watch?v=LrCHz1…

The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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