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Liza de Guia meets Melissa Yen, the founder and senior syrup slinger behind Jo Snow Syrups, a small-batch, artisan syrup company in Chicago. Melissa’s snow syrup flavors include Cola #6, Root Beer, Fig Vanilla Black Pepper, Cardamom Rose Water, Hibiscus Basil Orange Blossom, and Tangerine Lavender Honey, among many others.
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In this question and answer session, Seth Godin advocates us to be bold. Whether it’s a toxic work culture or stagnation in your craft, Godin urges us all to recapture the child-like delight in taking a risk.
“You may know how to use fancy design tools, but if there isn’t that leap that leads to connection, it doesn’t matter….you’re not making art,” says Godin. “We didn’t build stuff because we need more beautifully laid out menus. We did it because people want to be touched, noticed, and connected.”
About Seth Godin
Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip,and Purple Cow. In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Discovering his calling in 1995 while working as an entry-level data clerk at a design firm, Jeff Ng – aka jeffstaple – dropped out of NYU, where he was studying journalism, and enrolled at the Parsons School of Design.
Not known solely for his massive sneaker collection, Jeff is a graphic, web, and clothing designer, an artist, DJ, writer and entrepreneur.
He is the founder/owner of Staple Design, Staple Clothing and the Reed Space, and is responsible for design work for companies such as Nike, Burton, Gianni Versace, Royal Elastics, Triple Five Soul, The Fader Magazine, The Gap, Sony Playstation and Apple.
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Listen to the new project from the London artist!