Passion of the Craft is a Documentary film I have been waiting to watch since 2011. It is pretty awesome after a quick google search the full film is finally available to watch in full.
Passion Of The Craft is a short documentary about just that. The passion and the individual understanding of craft that goes into creating a brand.
BANDIT, a strategic ideas agency in Copenhagen, work with clients daily that don’t understand the real link between the lives of the consumers, and their brands of choice. So we started on a journey to find like minded individuals in fashion, branding, media, photography, marketing and design.
The result is 9 frank and open conversations with 9 influential people in modern culture.
Shot in the spring of 2011 has taken us a very long time to get from concept to release, way too long in fact, but we hope that this is one of the times where it has been worth the wait. We are very proud of the outcome, it is what it promises to be. A snapshot of 9 great minds in an ever evolving popular culture, proving that although everything changes, certain key element of the success of a brand, are in fact the same.
Thanks to Vashtie Kola, Rob Cristofaro, Brendon Babenzien, Jonathan Mannion, Noah Callahan-Bever, Russ Bengston, John Gerzema, James Reilly and Tom Britton for their time and patience. – THIS IS BANDIT